Target expands Apple partnership, will open mini shops inside stores

What just happened? Target is doubling down on its partnership with Apple through a post-pandemic strategy that includes a shop-in-store concept and an expanded selection of Apple goods sold on its website and via the Target app. Unlike a true Apple Store, Target's mini Apple shops won't take a Genius Bar, although the possibility of calculation information technology hasn't been ruled out for the future.

The retailer on Thursday appear an enhanced Apple tree shopping experience that'll debut online and showtime appearing in select brick-and-mortar locations this calendar month alee of a broader rollout this fall.

In Target stores, shoppers will find a defended infinite with custom lighting and displays for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and more. Target tech consultants volition receive specialized training directly from Apple to meliorate educate shoppers nearly the products featured in the shop-inside-a-store concept.

Online and via the Target app, visitors will notice a wider array of Apple accessories, we're told.

Christina Hennington, Target's chief growth officeholder, declined to share financial terms of the deal with CNBC but did note that they've been in talks with Apple tree nearly the project for months.

Apple tree shopping destinations will exist installed at 17 Target stores initially, with more to come later this year and beyond. The first locations to get the new area include: